TWO CENTURIES OF FOOTWEAR IN ELDA

ORIGINAL POSTERS FROM ELDA'S INTERNATIONAL SHOE FAIR

We consider ourselves lucky to have this collection of the original Posters that were exhibited at FICIA, in the late 60’s and 70’s.

With these posters the “Torito de la FICIA” and other logos were born.

The International Footwear and Related Industries Fair, better known by its acronym FICIA, was, as its name indicates, a fair about footwear and related industries. It was held annually in the city of Elda, in the province of Alicante, Spain, between 1960 and 1991. It was the first footwear fair held in Spain.

 

1974 INTERNATIONAL FOOTWEAR FAIR, ELDA-SPAIN

A TVE file that shows us how fashion looked, in analog and black and white.. Curtained walkways showing only the shoes, you had to direct your attention to the shoes and not be distracted by the models 😉 …

A TVE file that shows us how fashion looked, in analog and black and white.. Curtained walkways showing only the shoes, you had to direct your attention to the shoes and not be distracted by the models 😉 …

No online shopping cart, that’s how they bought shoes in those days.
We also tell you that the facilities where, at that time, the International Fair was held is today the Shoe Museum of Elda.

FOR SOME YEARS, IN THE 60S AND 70S, FOOTWEAR BECAME THE MAIN EXPORT PRODUCT OF SPAIN

The history of footwear is much more important than it may seem. It is hard to imagine what our life would be like without this item of clothing that protects our feet. 

The World War I and especially the economic progress of the 1920s led to a proliferation of shoe factories in the area. Spain then began to become a consumer society, and above all in the cities quality shoes were increasingly taken.

These were the days of the industry’s greatest peak, when the International Fair of the Footwear and Allied Industries (FICIA) was held in Elda. This golden period would last until approximately the end of the 80s and beginning of the 90s.