From lavender to wheat: this is how Jacquemus fulfilled his social distance in his last parade

An infinite golden field is the bucolic print chosen by the French designer to present ‘L’Amour’, his spring-summer 2021 collection

Can a dreamlike atmosphere be created in this current scenario and by meeting the distances required? The answer is always yes when we talk about Jacquemus. For his spring-summer 2021 collection, the designer has chosen to make a regular presentation, which he has also transferred to nature. With one exception: if we still remember those delicate fields of lavender that were the protagonists of his spring show last year, in 2020 he replaces their lilac tone with the golden one of infinite fields of wheat about to be harvested. In the middle of them he has included a winding catwalk along which his models have paraded before the attentive gaze of an audience whose seats were at the side of the road, making room between the ears by means of wooden chairs and respecting the distance between each one of them.

The stage, of course, has delighted the guests, who could not avoid photographing this landscape. If the print was bucolic in itself, the couturier has also recreated curious scenes. For example, he has installed a bed in the middle of the field, as we could see in the photo published by Jeanne Damas in her Instagram profile. He also put up a large white frame that served as a perfect background to underline the idyllic character of the place where he presented the collection.

The backdrop had all the makings of a viral parade itself. Under the name of L’Amour, Simon Jacquemus presented a collection of visually pleasing colors that harmonized with the warmth of the wheat fields. White, earthy tones, yellow, a palette of ecru and beige and black dyed a proposal whose lines follow the silhouettes to which the designer has already accustomed us: dresses and blouses with asymmetrical knots, deep necklines, tops with cut-outs as sexy as delicate, fabrics ranging from linen to knit, prints like the checks…

Accessories once again play a fundamental role in this show: the creator proposes irresistible pieces in which he includes suede, canvas or leather and plays with everyday objects, such as plates. He also puts his Chiquito to the test, experimenting with different models, sizes and materials (including wicker) that are destined to become the industry’s next object of desire.

Love, Jacquemus wrote, has been precisely the driving force behind the collection. Above all, that of his team’s ability: “Not long after my team split up, we were all in our respective homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, executing with love every step of the creative process. In fact, every decision I make concerning Jacquemus is motivated first by love and then by common sense. This is what justified, he explained on Instagram, his decision to come down at a more sustainable pace this year, with two parades combining the female and male lines. “This decision ended up saving us this season, as we received all our fabric orders before the confinement. The decision to go ahead with our usual calendar and with the parade is at the heart of our visual identity and our commercial strategy. With this smaller collection, presented mainly to our family and friends, we bring out our inner worlds, interpreting the humble fabrics and objects we live with, which have their own poems to tell”.